hero and home
& naabs | progress report
Warning: This is not
a comedy. It's an ad
for Jim Beam Whiskey.
"My father was given a Fluxx deck, and the whole family
fell in love with it. When I asked a friend to pick me up a deck
at a local store, he also got Chrononauts for me, which we loved
even MORE -- so this year, I'm doing all of my Xmas shopping
from Looney Labs!!" -- comments included
in order #90577
a few India photos,
Monty Python Fluxx is Here!
the moment we've all been waiting for: Monty
Python Fluxx has arrived! This has been the busiest shipping
week we've ever had (by far) and our warehouse did a fabulous
job of getting everything sent out. We only have 768 decks left
- out of the first run of the 13,408 Monty Python Fluxx decks
we received. Wow that's a lot of pre-orders! And a large percentage
of the orders that shipped out this week contained all sorts
of our other games too, since we've been taking consumer pre-orders
in our webstore for over a month and stores and distributors
are restocking for the holidays. We shipped a LOT of games this
week. I'd like to send a big THANK YOU out to Brian and everyone
else at our wonderful fulfillment partner, Print
Mail Communications. These guys are top-notch, we could not
recommend their services more highly.
If you pre-ordered a Monty Python Fluxx deck directly from
Looney Labs, you probably already have it by now, and it's now
starting to show up -- and rapidly sell out again -- in game
stores everywhere. So please go buy a copy from your
local game store!
It's all so exciting I could just about eat an albatross!
It's exciting because Monty Python is perfect subject matter
for a Fluxx game, and this is the most excited I've ever seen
people get about one of our new releases (even including Zombie Fluxx).
But another thing that makes this new release particularly exciting
is the new packaging... which brings me to the subject of our
new production partner, DeLano
Services Inc. Please don't worry about that 768 decks left
number I mentioned - DeLano will have 10,000 more decks over
to our fulfillment partner (PMC) by early November.
you get your Monty Python Fluxx deck, take a close look at the
box, shown here in this new product photo. As you can see, it's
a two-part box, with a bottom and a lid, instead of the single-piece
tuckbox we've been putting our card games in for 11 years. Although
we remain committed to our belief in keeping our game boxes small,
we also acknowledge that smaller packages are more troublesome
for retailers and less eye-catching for consumers, so we need
for our boxes to be as big as they can while also still being
as portable as possible. Like an animal puffing itself up to
appear bigger during combat, we've been seeking ways to make
our packaging look bigger without really being all that much
Our first attempt in this regard was with Zombie Fluxx, which
we put into a side-by-side style tuckbox, but as anyone who's
put a copy of Zombie Fluxx back into that box knows, it's kind
of a pain to use. Kristin had looked hard at the idea of a two
part box when we published Zombie Fluxx last year, but the increased
production costs were prohibitive and we decided to try the industry
standard side-by side-tuckbox instead. But we were very unhappy
with that box, and over the past many months, while I've been
developing and playtesting the game, Kristin and the production
team at our new printer have been refining a universal packaging
system that is going to transform our entire product line.
With Monty Python Fluxx, we've taken our packaging to another
level. A key element in the new system is the box itself. While
most two-part boxes of this sort consist of a chipboard box with
a printed wrapper glued on top and folded underneath, the two
parts of our new box are both made more like tuckboxes with a
single printed sheet of cardstock cleverly folded and glued together.
They've been masterfully sized to be tight enough to cling together
so that the box stays in one piece during routine backpack usage,
while also coming apart easily enough when opening is desired.
But here's the best part. This new box size is going to be
used for just about every game in our product line. The next
print run of Zombie Fluxx will be in this box, as will the next
print run of Fluxx. And next year, both Chrononauts and Aquarius
will be reprinted in this box. For Monty Python Fluxx, the box
includes a cardboard insert that creates a little wall inside
to separate the two parts of the deck. But even a game with a
thin deck, such as Aquarius, can be packaged in this new universal
box; it just means we have to include a different insert, one
which creates a space for just one deck by boxing off a little
bit of dead air. Yes, this does violate my long standing no-dead-air
policy, but it's a small price to pay for being able to rework
all the games in our product line with a uniform packaging style.
soon will other games start appearing in this new format? Some
will be soon, others gradually over the course of the next year
or two as stock runs out and reprints are needed. New games --
even Pink Treehouse -- will be packaged in the new box. We apologize
for the lateness of Pink Treehouse, but it will be here soon
-- just in time for the holiday shopping season. [Rainbow and
Xeno Treehouse sets are still being packaged in tubes, and we
will continue to stock empty tubes in our webstore.]
A final note on Monty Python Fluxx: To help retailers promote
the game in their stores, we made another 11x17 poster for the
game. (They came out looking great, as you can see from this
photo of Brian, our Warehouse Manager, who took a break from
shipping orders to pose for this shot.) All consumers who pre-ordered
their copies of Monty Python Fluxx from us were sent a copy of
this poster with their order at no charge! (And for anyone else
who wants one, they're a dollar in our webstore.)
Thanks for reading, and have a great whenever!
year, we decided the burden of updating this site every Thursday
was just too much, and shifted to an every-other-week approach.
That made a big difference, but I've still been finding it really
hard to get these updates done on time. Also, a lot has changed
in cyberspace since we began this webzine, and since I'm now
and Twitter to
provide much more frequent reporting on my activities, I've decided
to give up on trying to keep the WWN to a routine update schedule.
From now on, the Wunderland
Whenever News will be updated on random days at irregular
intervals as warranted by availability of time and new content.
If you want to be notified when updates occur, just sign up for
the announcement mailing
list or use the RSS feed.
years ago, I wrote "Although I hate the telephone, I'll
be tempted to get a cel phone if they ever make one that works
like a speakerphone and has a gold metal flip-top." Well,
been done, but not yet in a mass-marketed version, and I'm
not about to spend $500+ for a custom-built job. Anyway, I now
have the most amazing cell phone ever, the iPhone, and it includes
a speakerphone mode, so all I need now is for it to look more
like a communicator. Chris Freeman has answered this call halfway,
with an iPhone ap called Kirk's
Communicator, but this is just a toy. I'm still waiting for
the functional version, which will over-ride the regular telephone
interface with Trek-style graphics. But even that would be insufficient,
since software can only do so much. The ultimate iPhone accessory
would be a hard plastic case (not unlike many iPhone holsters
already on the market) with a flip-open golden grill cover. It
would really be quite perfect, since the iPhone is already about
the size and shape of the bottom half of a communicator. I wonder
how long it will be before such a product is created.
||Speaking of toy communicators, I see that there's a new version
of this classic item on the market. I've
written before about the problem with toy communicators,
i.e. that no one answers back when you try to talk into it, and
this new version addresses this need with a host of digitized
voices you can make it "respond" with. But I have to
agree with the
read, which ask why in this day an age such a sophisticated
toy is hamstrung when it could have worked like an actual cellphone.
I remember yearning for a set of Trek-style walkie-talkies that
were advertised on TV in the seventies, which didn't really look
like communicators and were much too big; now I can get one that
looks perfect but doesn't really do anything. So the waiting
continues, but one way or another, I expect my dream of a fully-functioning
Communicator replica to become a reality someday.