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"I tried out a game of WW5,
and I love it. It's kind of what I was going for when I designed
Dog Eat Dog for last summer's IGDC,
only with a board... and without the design flaws that I still
need to iron out in my game. :) Keep the good games coming, Andy!" -- Jason Darrah, on the Icehouse discussion mailing
Assorted links &
comments on topics includng Squatters in Miami, Talking Too
Much, Apostrophes, Lady Penelope, the Beatles, Atomic Bombs,
and Abandoned Amusement Parks in Asia
||Getting Ready for Toy Fair
a week until Toy
Fair, our biggest industry-only trade show of the year, so
preparations for this event are currently the dominant focus
of attention here at Looney
We've come a long way since our
last trip to Toy Fair... in particular, we now have a much
better booth fixture than ever before, featuring a slatwall product
display unit Alison
designed and built last summer (and which I helped attach
new lights to earlier this week).
Of course, we also have newly updated sales literature, which
is also our best ever; we've recently started working with a
company called Strategia
Design, and they did a great job of spiffying up our handouts.
are already available online for all the sell sheets will
be using, so feel free to check them out!
One of the cool
new things you'll find in our new literature is the recurring
icon shown here, proudly proclaiming that we've been making games
in the USA for 20 years. This is true even though Looney Labs
is only 12 years old, since Kristin and I actually started business
together in 1989 as Icehouse
Games, Inc. (Join us this summer at Origins
for the 20th International Icehouse Tournament!)
Another advantage to making our games in America is that it's
much easier for us to meet the new safety regulations that are
going into effect right now. We've started using the slogan "Certified
for Safety, Certified for Fun" on our literature, and we'll
even have the documentation on-hand to prove it, something which
won't be so easy for our competitors whose products are made
in China. (The many awards we've received, including six Origins
awards for Best game in category, stand as our certifications
Other preparations include new outfits for the team -- we're
all getting purple polo shirts with the Looney
Labs logo embroidered in the usual spot on the upper left
But perhaps best of all, our product line has grown and now
includes a super-hit, named Monty
Python Fluxx. Building on the success of both Monty Python
and Fluxx, we're expecting to attract a lot of new attention
with our hottest new release.
To make sure everyone knows about it, we've got a new postcard
mailing going out right now to retailers who'll be attending
the show. And to make sure they can't resist, we've got a super
hot show special - but that's only available to retailers who
write an order with us at the show.
So we've got a lot going for us as we head into Toy Fair.
Wish us luck!
Thanks for reading and have a great whenever!
||I have a new trick for collecting egg whites for use in making
and angel food
cakes. You can buy 100% liquid egg whites now (causing me
to wonder, what do the folks who make that product do with the
egg yolks?) but while the carton may indeed contain nothing but
real egg whites, they don't whip up like fresh ones. So here's
the trick: substitute pasteurized egg whites with the whites
from fresh eggs when making cookies, brownies, and popovers,
and save the fresh whites for whipping! It works great!
Here's a random thing about myself that almost made it onto
my list of 25 Things
-- It's my favorite joke, which is this riddle:
- Q: How many surrealists does it take to screw in a
A: Two -- one to paint the giraffe orange, and the other
to fill the bathtub with brightly colored machine tools!
||"Games should have their rough spots, their peaks and
valleys in the mathematical sheet of balance. They should be
crunchy, not smooth, filled with secret caves of hidden knowledge
for players to discover, ponder, and exploit."
-- Matt Forbeck, "Game
Balance Is Overrated"