|  We just
            got back from New York City, where we were attending the Toy
            Fair, and boy are our legs tired. We decided to take the train,
            and otherwise traveled only by foot and subway (with our backpacks
            growing heavier each day as we collected literature, promos,
            and even sample games) so we ended up doing quite a bit of walking.
            Plus the Toy Fair itself is unbelievably huge... the exhibit
            hall was by far the biggest I've ever explored, and the event
            overflowed that space into 2 additional halls. So by the time
            we got home we were dead on our feet. But we had a great time
            at the show, and hanging out in the big city with Dawn.
            One morning, we ate cake for breakfast, at the Cupcake Cafe (halfway
            between the Port Authority and Javit's Center). It was just that
            kind of trip.
 Toy Fair is when all the toy and game manufacturers show off
            their product lines for the coming year, and often the first
            signs of what will be a big hit at Christmas time are seen at
            Toy Fair. Last year, for example, the Furby was debuted (in rough
            prototype form) at Toy Fair. So the first question in everyone's
            mind is, what will this year's big hit be? What was odd about this year's show is that everyone already
            knew what the big hit is going to be, yet we didn't get to see
            what it actually looks like. Everyone agrees the most popular
            toys of '99 will be the new line of Star Wars: Episode 1 stuff,
            but because of the secrecy surrounding the film, the toys are
            all top secret. Only a select few retailers got into the secret
            showroom where the secret new toys were secretly displayed.  The
            other franchise that loomed large at Toy Fair was the TeleTubies.
            While Star Wars was on people's minds but nowhere in sight, the
            TeleTubies were everywhere you looked - even on the stairs. And
            everyone was laughing about Jerry Falwell's recent condemnation
            of Tinky-Winky, though for some vendors it was perhaps a nervous
            laugh.  The
            possibility of a pulpit-driven boycott was heavy on the minds
            of those with lots of TeleTubies merchandise in their booths.
            So everyone was asking: Is Tinky-Winky really gay? (Kristin
            meanwhile was much more puzzled by a Little Lulu display she
            noticed. Just what message is Lulu trying to send by pulling
            up her dress that way?)
 One exciting bit of news we learned is that the film Yellow
            Submarine (which for years has been out of circulation due to
            legal battles) is being re-released this year, amidst enormous
            hype, first in a theatrical release, then finally on home video.
            Sony, who apparently ended up with the complete package of rights,
            is signing up licensees for the marketing and merchandising blitz
            that will no doubt include everything from fast food kid's meal
            toys to videogames. (Now there's a project I'd like to work on...) In one of the overflow halls, we found a fellow entrepreneur-hippie
            who was offering a product he calls the Original Egg Game, and
            we liked it so much we ordered a copy of on the spot. It's a
            large masonite disk and a pair of stone eggs; the idea is for
            2 or 3 people to hold the disc between them and start the eggs
            spinning upon it, and then keep them spinning for as long as
            possible by gently moving the disk. He said the current record
            is over 3 hours. It's a very zen-like game. Meanwhile, we noticed not 1 but 2 single-game companies selling
            games about mutual funds, and another 2 companies selling tablets
            meant to turn your children's bathwater bright colors. And then
            there's the company that was offering Biblical Action Figures.
            The line of 10 figures includes Jesus, Mary, Moses, and Job,
            and even a generic Angel, but not God himself... I wonder if
            next year's series will correct this oversight, with a God figure
            that is huge and shiny. And then there's Zobmondo,
            the game of horrible choices. It's a game with your basic Trivial
            Pursuit structure, but instead of answering trivia questions,
            the "Cards of Unenjoyment" challenge you to choose
            the less horrible of 2 choices. Most of the sample questions
            we got are both disturbing and disgusting; the categories range
            from "Pain/Fear/Discomfort" to "Food/Ingestion"
            to "Ethics/Intellect". A few samples: 
              Would you rather meet your greatest hero and vomit on them
              -OR- in trying to meet them, be arrested and publicly accused
              of stalking?"
              Be separated from your family (parents, siblings, children)
              and never see them again in person -OR- live with them for the
              rest of your life in a two bedroom house?
              Eat a shot glass full of live wasps - OR- eat a shot glass?
             Our own product line was wonderfully displayed in the ICE/Mayfair
            booth, and many people took copies of our new retailer catalog.
            (Speaking of which, the Back Room I mentioned last week wasn't
            quite finished when the update was ready, but it's open now...
            if you know of a store that ought to carry our products, please
            direct their purchasing agent to our Retailers Only on-line ordering
            system.) We saw a million other cool things at Toy Fair and I can't
            tell you about everything, but here's a bunch of other cool stuff
            we noticed: 
              The folks at SET have a new word game card game called Quiddler,
              which looks like something the Scrabble fans will love
               The
              ZOME system of construction
              toys is something we already knew was cool, but discovered it's
              extra cool when used with bubble soapLionel Trains has a new clear plastic tanker car filled with
              Liquid Lava (en route to the Lava Lamp factory, of course)
              The Stak-Its toy company is selling plastic cards with bumps
              for use in building a better house of cards
              Out of the Box games
              has a new one called Apples and Oranges that had a fun demo
              The Stone is an massively
              multi-player internet puzzle game in which everyone has a stone
              amulet bearing a set of 6 mystic symbols that match only one
              other, somewhere out in cyberspace
              The Midnight Snack Fridgeware company is selling magnetic
              chess sets that are intended for use in extended games played
              on the refrigerator door
              A children's music CD by Parachute Express has a song called
              "Doctor Looney's Remedy"
              A company called Hog
              Wild sells several cool things, including a sculpture toy
              called the Benders, a set of really groovy little posable magnetic
              people
               Fur
              covered slinkys with heads are on the way (Kristin wants a giraffe)And lastly there's "Magic
              Nuudles", colorized versions of those biodegradable
              packing peanuts, which are sold as a construction plaything:
              you lick 'em and stick 'em together to build stuff.
             But of all the things we noticed, perhaps the most interesting
            was the sheer number of little companies with just one (or a
            small handful) of game products. We were surprised by just how
            many of them (or should I say, of us) there were, and we always
            enjoyed talking shop with the owners of such companies. There's
            always a lot we can learn from each other, with the big question
            of course being how best to increase our visibility in the marketplace,
            and we often talked of ways we might work together to mutually
            improve our chances of being among the companies that return
            to Toy Fair next year. Naturally this is a particularly important
            issue to us at this time, and we've had some interesting thoughts
            on the topic. But I've written enough for now... tune in next
            week for more on the on-going question of what we're doing with
            our life.
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